FirstClose Selects William Mills Agency for PR Services to Enhance Brand Awareness in Mortgage Technology Industry

FirstClose Selects William Mills Agency for PR Services to Enhance Brand Awareness in Mortgage Technology IndustryWilliam Mills Agency, the largest independent public relations and marketing firm specializing in the financial industry, announced that it has been selected as the public relations agency of record (AOR) for Austin, Texas-based FirstClose, an aggregator of national settlement services such as title, flood and valuations for refinance and home equity lenders.

“We are excited to be working with William Mills Agency to communicate our value to the industry, and demonstrate how our solutions enable lenders to better serve their clients with more efficient loan turnarounds,” said Tim Smith, co-founder and president of FirstClose.

FirstClose provides both mortgage technology solutions, as well as a vendor management system that eliminates duplicate data entry and expedites closing times for lenders nationwide. The company’s flagship product, the FirstClose Report™, is the industry’s first comprehensive refinance and home equity loan solution with capabilities to deliver lenders all of their critical data elements within a single file. Using the FirstClose Report, lenders have seen an 80 percent reduction in turn times and a 40 percent reduction in costs.

“FirstClose is a dynamic company that is pushing the capabilities of technological innovation in mortgage,” said Scott Mills, president of William Mills Agency. “We look forward to partnering with FirstClose to help communicate the role that its technology plays in streamlining the mortgage lending process, and highlight the impact that the company is having within the industry.”

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