William Mills Agency, the largest independent public relations and content marketing firm specializing in the financial industry, announced today that it is now providing public relations, website design and branding services to Little Rock, Ark.-based Infusion, a company that helps regional and community banks produce profitable growth through data analysis and data-driven direct marketing campaigns through their proprietary ProfitGenerator® process.
Infusion’s ProfitGenerator process uses predictive analytics to accurately forecast the results of cross selling, onboarding and new household acquisition campaigns at banks and credit unions. The ProfitGenerator process utilizes opportunity assessments, direct mail promotions and detailed report analysis to deliver results. All data is kept secure by maintaining and testing procedures that are in accordance with industry security standards and best practices.
Infusion offers its services through a no-risk, pay-for-results business model where the financial institution does not pay for the campaign costs; they are only responsible for paying for the accounts generated by the campaign.
“Our relationship with William Mills Agency is focused on educating financial institutions on the science of direct marketing using data,” said Tom Cloninger, president and CEO of Infusion.
“We welcome the opportunity to partner with Infusion to tout their data analysis services and direct marketing campaigns that create growth at community and regional financial institutions,” said Scott Mills, president of William Mills Agency.