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Public Relations

How the New Digital Landscape Expanded Fintech Public Relations

How the New Digital Landscape Expanded Fintech Public Relations

By | Blog, Content Marketing, Public Relations | No Comments

As more consumers shop, receive news and manage their finances through digital devices, publishers have adapted to suit the preferences of their readers. The result is that increasingly, publications have transitioned from print editions to become digital only or at the very least, dramatically reduced the frequency of their print…

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Despite Reports to the Contrary, The Press Release is NOT Dead

Despite Reports to the Contrary, The Press Release is NOT Dead

By | Blog, Content Marketing, Public Relations | No Comments

Press releases and blogging are two complementary tools to build brand awareness. As the methods of professional communications continue to evolve, there has been recent discussion around how channels like blogs may one day serve as a replacement for the press release as part of an organization’s communications strategy. Traditionally,…

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