Category Archives: Content Marketing


The Marketing Brilliance Behind the ALS Association’s Ice Bucket Challenge

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What the financial industry can learn from ALS’ big marketing “splash” By Mary Cox    If you haven’t heard of the ALS Association’s “Ice Bucket Challenge,” then you’re likely living under a rock. Between the more than 1.2 million videos shared on Facebook, the 2.2 million Tweets, segments on national…

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