As 2019 comes to an end, savvy organizations will be spending time reflecting on what did and did not work while they make plans for the year ahead. Credit unions will be setting goals on how to grow membership, better serve their current members, positively impact their communities and build strong employee teams. A credit union’s marketing and communications team is often tasked with communicating to these different audiences, but too often, tight marketing budgets present a challenge in implementing every strategy.