WMA and The Venture Center are back with a new episode of Accelerated, the podcast series that examines the process of fintech-banking deals and how they affect the industry.
Joining Heather and Wayne are The Venture Center alum and WMA Client Nathan Baumeister, CEO of ZSuite Technologies, and Marc Romvos, Senior Vice President – Business & Government Banking at Leader Bank, to discuss how technology initially launched by the bank six years ago evolved into an entirely new fintech.
The idea for ZSuite was formed from a challenge the bank was facing: the ability to streamline how property managers and owners collected rents and security deposits. Baumeister explains how ZSuite was created by keeping the bank’s curious and problem-solving nature within the fintech while adding the ability to build in complex API-first platforms.
When considering product development and customer experience, the two emphasize that it’s not always clear what customers truly want, even when asked for feedback. Instead, you can interpret customer preferences and work together to get desired results. They stressed the importance of listening and building together.
Like anything in life, challenges are inevitable. The executives stated that it’s essential that you are always ready to pivot to achieve success. To hear the full interview, listen below: