As we enter a new year, Kathy Burger, editorial director of both Bank Systems & Technology and Insurance & Technology, leading sources for news and analysis for the financial services technology industry, shared with us her thoughts on financial industry trends and predictions for 2013.
Each communication should be geared toward one or more of the target audiences and include relevant message points and SEO terms. Carefully scheduling and coordinating each communication effort increases the strategic impact of your public relations program.
William Mills Agency is pleased that our friend Art Gillis has written a guest blog for us—the 17 rules financial institutions should know. Art Gillis is the owner of CBSI and is an independent consultant serving the bank technology industry. Art has served the industry since 1974.
Implement a PR plan, the right PR plan. There can be challenges in a public relations campaign, but with careful planning, success is easy to achieve. First know – real news coverage cannot be bought. Today’s editors are overwhelmed with information coming in from so many channels. To overcome this challenge, it is imperative for your company to provide timely and relevant topics.
William Mills Agency has long been a supporter of PR education in our university system beginning with the Bill and Eloise Mills Scholarship at FSU. CEO, William Mills III, continues to support FSU in his role on the Executive Committee of CCI. In the last month, we hosted 10 students from Auburn’s PRSSA, a booth at UGA’s career fair and 4 Kennesaw PR students who shadowed our account teams.
According to BAI, attendance was around 1,700, which is in line with last year and well ahead of their attendance lows from a few years ago. The programming seemed better than last year, and break out sessions were crowded. In my opinion, Sir Richard Branson and Guy Kawasaki were also far more appropriate for the event than last year’s big gun.
American Banker and Bank Technology News, SourceMedia’s leading publications for banking and financial services professionals, and IDC Financial Insights, a leading provider of independent research and advisory services focusing on the business, technology and operational issues in financial services, released the ninth annual FinTech 100 rankings of the top global technology providers to the financial services industry.
William Mills Agency is taking on more than just a new look; we also made big changes in our social media outreach this year. In August, we started an aggressive campaign to further increase our communication platforms with you.