How can we help you?

We know your industry

Outside of the Wall Street Journal, Bloomberg or perhaps Arizent, we know of no other company with more than 30 dedicated professionals who know, understand, write and work each day related to:

  • Financial technology
  • Financial industry issues
  • The media covering the industry
  • The best way to reach the financial media

Our agency has worked in the financial industry for more than four decades and served hundreds of companies that provide a wide range of products and services in the banking, payments, mortgage, credit union and related markets. According to the Atlanta Business Chronicle, William Mills Agency is the 4th largest independent Atlanta public relations firm, but more importantly, the largest provider of PR and Marketing Services for companies that market to the financial industry.

We know the media

Reporters receive hundreds and even thousands of requests for coverage each month. To break through the noise, companies need a different approach.

At William Mills Agency, not only do we take a strategic approach that marries the needs of the media with the coverage needs of our clients, but we have connections in the industry that help our clients be seen.

Because we have specialized in the financial industry since 1977, we have strong relationships with key banking, mortgage, credit union and insurtech reporters and editors - many of whom we've worked with for decades. We are tuned in to how they work and what they need, creating an environment in which both the media and our clients win.

As the media landscape evolves, we evolve with it to ensure our clients are always in front of the right audience at the right time.

How do you break through the clutter and make your story stand out?

Cumulatively, our staff has more than a century of experience and knows how to get you the press coverage you deserve. William Mills Agency’s public relations team knows the topics of interest, the information needed and how to best reach financial editors and reporters with relevant ideas and content.

Because of our industry focus, knowledge and relationships with financial editors and writers, you don’t need to educate and train our firm about financial and technology industries; we just need to know why people buy from you. This means William Mills Agency is a much more cost-effective solution than in-house resources, generalist agencies, sole practitioners or freelancer writers.

We’ve earned the media’s trust, because we are media-centric. We deliver client content incorporating the needs and expectations of the media to maximize the probability that you are included in press coverage on the topics that are most important to your company.