Financial Public Relations

Our Financial PR Services

We manage and perform all of these activities as a part of our comprehensive public relations program:

Planning:

  • Planning & Messaging (I3 Process)
  • Media Training
  • Corporate Positioning
  • Keyword Analysis
  • Competitive Research & Analysis

Ongoing PR Activities on your behalf:

  • Launch Company or Product
  • Media Relations
  • News Distribution
  • Media Tours
  • Account Service
  • Writing
    • Press Releases
    • Expert Articles
    • Opinion Pieces
    • Case Studies
  • Speaking Engagements
  • Surveys
  • Analyst Relations
  • Press Kit Production
  • Speaker Kit Development
  • Product Positioning
  • Tradeshow Support
  • Online Newsroom Recommendations
  • News Clipping Services
  • Comprehensive Reporting for measurable results

Our Public Relations Programs Enable You to Enhance Your Reputation in Financial, Technology, Mortgage, Payments, Lending and Related Industries

We build your brand awareness and credibility through effective and consistent press coverage. Your company needs experienced financial public relations professionals with a proven track record of success. Let us help you communicate your compelling value proposition to the key influencers within your industry.


Intelligent Information Integration

The I3 Process

Successful financial public relations is a process that is forged in strategic planning and disciplined execution. William Mills Agency’s Intelligent Information Integration (I3) process, is a time-proven approach that identifies and leverages:

  • Your strategic objectivities
  • Your unique news, content and expertise
  • Your most persuasive value proposition
  • The target media most read by your customers and prospects
  • Media opportunities that help your prospects understand why they
    should choose your products and services
Intelligent information integration clearly defines and combines your PR news and content with the specific needs of our financial media. We know the editors and reporters covering your industry. Your I3’s PR Action Plan provides a solid “roadmap” to winning the attention and press coverage your company deserves.

Target your Key Prospects

  • Financial Institution C-level executives
  • Business Partners
  • Analysts and Consultants
  • Potential Investors

When you engage our agency, you hire more than a century of financial public relations experience from seasoned professionals who have continually worked in your industry and understand your target publications. Editors trust our agency to bring them honest and balanced information. We make your story stand out and get the press coverage you need, because we know what the media is looking for and have delivered it for 35 years. Our connections are your connections. Many companies consider William Mills Agency as a form of “brand insurance,” because they know we will ensure that our clients’ brands are consistently, properly and accurately represented within the marketplace.

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