William Mills Agency
Public Relations Services

Truly successful public relations programs combine superior strategy and exceptional execution. Entering into a relationship with William Mills Agency ensures that your company receives detailed communications planning followed by carefully executed media relations.

Communications Planning

As in any other aspect of the business world, consistent results only happen when a well-prepared plan is created and followed.

William Mills Agency’s Intelligent Information Integration (I³), our best practice planning process for building and implementing a targeted media relations program to maximize sales and marketing opportunities, serves as a “roadmap” for all agency activities. I³ assures that activities are consistent with our clients’ business objectives so that there is mutual understanding of what is planned and why.

I³ combines strategic, creative, analytic and tactical thinking to produce increased brand and product awareness for our financial services and technology provider clients.

Media Relations and Thought Leadership Programs

William Mills Agency helps clients effectively share their stories to target audiences to become industry thought leaders.

In the complex purchase decision environment, we position our clients as leaders with the intellectual capital to solve problems, anticipate future trends and continue at the forefront of technology and service innovations.

As financial industry media relations specialists, we have strong working relationships with the financial media and understand the need to continually monitor current industry trends, events, innovations, legislation and other factors that might impact our clients' business strategies and activities. When needed, we quickly adjust our tactics to fit and to leverage the editorial opportunities that arise from those changes.

William Mills Agency’s process is designed to deliver mutually beneficial results to our key stakeholders: our clients and the media. Each I³ fits the unique editorial needs of our clients’ target publications. Our practitioners cultivate an on-going relationship with editors and reporters so that our clients benefit by receiving great press coverage while the media benefits by having the best story to fit their editorial needs.