William Mills Agency
Public Relations Marketing Services

Whether seeking assistance with a corporate Web site redesign, SEO project or print advertising campaign, the public relations marketing services division of William Mills Agency provides our public relations clients the expertise to create powerful and effective marketing programs that build awareness and leads.

Strategic Planning

Our marketing consulting team takes a comprehensive approach to marketing strategy development, planning, and implementation that works with the existing public relations services provided by the agency. Building on our traditional public relations activities, our marketing tactics and products are an excellent supplement to our proven media relations strategy.

If you seek strategic advice and a realistic plan to guide your overall marketing investments, William Mills Agency Marketing Services division can assist you in analyzing industry, competitive and customer trends, and guide you in the implementation of a strategic marketing plan tailored to fit your specific audiences, sales objectives, budget and timeline.

Marketing Program Execution

Marketing programs offered by William Mills Agency’s Marketing Services division include:

Corporate Identity
Because a company’s brand is the cornerstone of its image, we help clients with branding activities ranging from logo designs to comprehensive identity packages.

Search Engine Optimization (SEO)
Top-of-mind awareness among potential customers has a correlation with search engine rankings. Combining an optimized Web site with a significant media presence results in increased public awareness for our clients.

Search Engine Marketing
We can help clients maximize their online investments by increasing the quality and quantity of prospects visiting their Web sites through pay-per-click advertising initiatives.

Web Site
Whether creating the original design or revamping an existing site, we can provide assistance with creative design, copy and coding for corporate Web sites.

Advertising
From campaign planning to creative design to production, our agency has the capability to produce memorable print and Web-based ads that build awareness and interest, drive traffic to Web sites and increase sales.

Marketing and Sales Material
As with advertising, the William Mills Agency can assist clients with all aspects of sales and marketing materials creation—from the planning stage to print production.

Lead Generation Programs
Webinars, executive seminars and traditional lead generation programs using direct marketing and telemarketing resources are available for clients who need assistance in efficiently finding and reaching targeted prospects in the financial services industry.