Marketing Services

Whether seeking assistance with corporate re-branding, a Web site re-design or print advertising campaign, the marketing services division of William Mills Agency provides our public relations clients the expertise to create integrated marketing communications programs that build brand awareness and sales opportunities.

M³ Strategic Market Planning Process

Our marketing consulting team takes a comprehensive approach to marketing strategy development, creative design and program implementation using our proven M³ planning process. The M³ process consists of three phases: Market Insight, Market Vision and Market Execution. Our process enables the identification of critical strategies and information to support brand and marketing program development, design and launch.

Clients seeking strategic advice and a realistic plan turn to William Mills Marketing Services to guide their overall marketing investments. Our M³ Market Insight and Market Vision services analyze industry, competitive and customer trends and produce brand strategies, creative and marketing plans that fit your specific markets, objectives, budget and timeline.

M³ Market Execution
Marketing programs offered by William Mills Agency’s Marketing Services division include:

Corporate Identity
Because a company’s brand is the cornerstone of its image, we help clients with branding programs ranging from logo designs to comprehensive identity packages.

Web Sites
Whether creating the original design or revamping an existing site, we can provide assistance with creative design, copywriting and coding for corporate Web sites.

Advertising
From campaign planning to creative design to production, our agency has the capability to produce memorable print and Web-based ads that build awareness and interest, drive traffic to Web sites and increase sales.

Marketing and Sales Material
As with advertising, the William Mills Agency can assist clients with all aspects of sales and marketing material creation—from the planning stage to print production.

Lead Generation Programs
Webinars, executive seminars and traditional lead generation programs using direct marketing and telemarketing resources are available for clients who need assistance in efficiently finding and reaching targeted prospects in the financial services industry.

Search Engine Optimization (SEO)
Top-of-mind awareness among potential customers has a correlation with search engine rankings. Combining an optimized Web site with a significant media presence results in increased public awareness for our clients.

Search Engine Marketing
We can help clients maximize their online investments by increasing the quality and quantity of prospects visiting their Web sites through pay-per-click advertising initiatives.

Tradeshow Support
Clients turn to us to design and source tradeshow booths, execute pre-show promotions and manage their sponsorship and exhibit marketing programs.