June 7, 2010

     William Mills Agency, the nation’s largest independent financial PR and technology public relations firm, announced that it has been selected to lead global public relations initiatives for SourceMedia publications, American Banker and Bank Technology News, and Financial Insights, an IDC company and independent research services firm, in promotion of the 2010 FinTech ranking of the top global technology and service providers to the financial industry. 

     This year marks the sixth consecutive year that William Mills Agency has been selected to support the ranking and it will handle North American outreach as well as manage a global network of support firms including: Hotwire PR (Europe), Infinity Communications (Asia/Pacific) and BrainPartners RP (Central America/South America). 

     The FinTech ranking is published as an annual special report in American Banker and Bank Technology News.  As in years past, an awards event will be hosted in conjunction with the Bank Administration Institute (BAI) Retail Delivery Conference & Expo, to be held Oct. 19-21 in Las Vegas.  

     “William Mills Agency is uniquely positioned to help us lead and manage the public relations function for the FinTech rankings,” said John DelMauro, vice president & group publisher, SourceMedia, Banking/Payments Group.  “This year’s ranking is likely to see more movement than in previous years as the FinTech community is vital to the financial industry’s ability to manage change, namely, an increased compliance burden, migration from legacy technology and new forms of payments and channels. The FinTech series rely on an enormous amount of qualified research and expert commentary, which has helped it become the industry’s mostly highly anticipated ranking and analysis of technology vendors.”

About William Mills Agency
William Mills Agency was founded in 1977 and promotes companies that sell a variety of products or services in a number of highly specialized vertical markets with a focus in the financial industry. The Atlanta-based agency represents companies throughout North America and Europe. For more information, please visit www.williammills.com or call Mr. Kelly Williams at (678) 781-7202.