July 1, 2010

     News is an important part of public relations, but it is not the only way to bring value to your media contacts and their readers, listeners, or viewers. In fact, if you are only relying on news to interact with the media, your credit union is missing an opportunity to build deeper relationships and reach more of their audience.  Follow the below link to learn more about pitching "How to" stories.
http://www.cumanagement.org/archive/view/id/PR-Insight-The-Media-Wants-to-Know-How