Getting the attention of media can be easy.  It is difficult, however, to turn attention into media coverage.  It is even more difficult to turn the occasional newspaper article or TV spot into consistent, positive stories about your credit union in media outlets that reach your members.  The key to your credit union’s media success is responsive and informative interviews. 

Review our media training tips - regardless of what industry you serve - at http://www.cumanagement.org/article/view/id/PR-Insight-Media-Training.