William Mills Agency, the largest independent public relations firm serving the financial and transaction technology services sectors, today released its first detailed study of financial institutions’ use of Twitter.  The financial public relations study evaluates and codifies more than 1100 individual “Tweets” posted by more than 60 different financial institutions over a 30-day period and can be accessed online at: http://www.williammills.com/images/pdfs/research_fis%20on%20twitter%20final2.pdf.

     In evaluating financial institutions’ use of Twitter, the study clearly outlines the most common types of Tweets; most active individual financial institutions on Twitter; average number of Tweets by financial institution type (National Banks, Regional Banks, Credit Unions and Community Banks) and defines Twitter “personas” of financial institutions based on Tweet content.

      “What we found in researching new media tools like Twitter is that there is precious little data out there relative to the financial services industry,” said Scott Mills, APR, president of William Mills Agency.  “I believe we are still on the front edge of the curve in terms of adoption and use of Twitter and it is evident based on our study that some financial institutions are doing a much better job of embracing it and utilizing its capabilities.  In conducting the study, it is our hope to contribute to our industry’s knowledgebase of social media and its practical applications to financial institutions and those companies that serve them.”

About William Mills Agency
William Mills Agency was founded in 1977 and promotes companies that sell a variety of products or services in a number of highly specialized vertical markets. The Atlanta-based agency represents companies throughout North America and Europe. For more information, please visit www.williammills.com or call Mr. Kelly Williams at (678) 781-7202.