William Mills Agency, the largest independent public relations firm serving the financial and transaction technology services sectors, announced the addition of new media public relations (PR) services to its current service offering.

     These services enable clients to leverage Internet technologies to clearly and concisely communicate company benefits and differentiating advantages to target audiences.  William Mills Agency works with clients to develop strategies and implement the following Web-based technologies based on their specific objectives:

· Blogging
· Social Media
· RSS/Content Syndication
· Electronic Newsletters
· Organic Search Optimization

     The newly offered service provides additional vehicles for companies to communicate with customers, employees, media and prospective buyers, and to distribute important content including company news, successes, new service offerings, thought leadership and professional dialogue. This enables organizations to actively promote a positive image over the internet by facilitating a two-way communications strategy to interact with valued constituencies.

     “At William Mills Agency, we call your brand, as seen on the Internet, your Total Online PresenceSM (TOP),” said Jerry Goldstein, vice president of William Mills Agency. “Our new media PR services are specifically designed to enhance your brand in a way that clearly tells your company’s story with consistent messages that ultimately drive buyers to your Web site, build communities and improve communications with customers.  Over the past months, we have seen the use of new media rapidly expand from business-to-consumer markets to business-to-business markets, where its use is rapidly accelerating.”

     “Buyers of technology products and services are increasingly seeking information online to learn about vendors, not just from their Web sites, but rather the sum total of all available information on the Internet such as press releases, articles on trade media Web sites, customer comments in blogs or employee posts on social media,” said William Mills, CEO of William Mills Agency. “ It is important for companies to leverage available Internet resources to promote a positive company image and demonstratable proof that they can be trusted.”

About William Mills Agency
William Mills Agency was founded in 1977 and promotes companies that sell a variety of products or services in a number of highly specialized vertical markets. The Atlanta-based agency represents companies throughout North America and Europe. For more information, please visit www.williammills.com or call Mr. Kelly Williams at (678) 781-7202.