William Mills Agency, the largest independent public relations firm serving the financial and transactional technology services sectors, has named industry veteran Peter McManus as its new director of business development. McManus will be responsible for leading the agency’s financial public relations business development efforts aimed at financial and enterprise technology vendors based in the U.S. and abroad.

     McManus has more than 25 years of experience as a publishing and business development executive in the financial services arena and is a former publisher of Bank Systems + Technology magazine. He most recently served as publishing director of TechWeb (previously CMP Media), a network of business-related IT news and product review sites. In this position, he spearheaded the development and introduction of new products that yielded more than $1 million in additional revenue.

     "I have worked with Peter for more than 12 years and am delighted that he has chosen to become of a part of the William Mills Agency management team,” said William Mills III, CEO of William Mills Agency.  "He has a unique grasp of the challenges that financial institutions and their vendors face in the coming years and will be instrumental in helping our company better serve the industry, both in the United States and internationally."

     Prior to his tenure with TechWeb, McManus was a sales manager for New York Times Custom Publishing, where he conducted sales and management functions for six of the organization’s publications, attaining billing increases for each through marketing campaigns and negotiations with clients. He was also a regional sales manager for International Business Magazine, managing national accounts including Citibank, Travelers Insurance, KPMG, Ernst & Young, AIG, Aetna, General Electric, American Express and Dreyfuss.

     Further, McManus served as a district manager for McGraw-Hill Companies where he led business development activities with premier accounts including Sony, Hertz and Westinghouse.

      “Peter has a very dynamic background when it comes to publishing and business development in the financial sector,” said Scott Mills, APR, president of William Mills Agency. “His successful track record combined with his expertise regarding financial media makes us very confident that his leadership will help guide the agency into a very prosperous future.”

About William Mills Agency
William Mills Agency was founded in 1977 and promotes companies that sell a variety of products or services in a number of highly specialized vertical markets. The Atlanta-based agency represents companies throughout North America and Europe. For more information, please visit www.williammills.com or call Mr. Kelly Williams at (678) 781-7202.