William Mills Agency, the largest independent public relations firm serving the financial and transactional technology services sectors, announced that it is now providing formal, strategic crisis communications services to financial institutions and vendors in the banking, securities, mortgage, credit and insurance markets.

As of June 30, the Federal Deposit Insurance Corp. (FDIC) Watch List included 117 institutions, with total combined assets of more than $78 billion, and that number is expected to rise.  Some leading analyst firms are estimating that more than five percent of all banks and savings and loan institutions in the U.S. are in present danger of collapse.

“We are experiencing an unprecedented amount of volatility in our industry that has the potential to negatively impact organizations of all types and sizes,” said William Mills, CEO of William Mills Agency.  “Even organizations with healthy balance sheets are being forced to address growing consumer unease and must be able to quickly and successfully articulate the right information to the market – both via key media as well as directly to general consumers and investors.  It is no coincidence that those companies that plan for the worst tend to come out the best following a crisis like the market turbulence we are seeing today.”
About William Mills Agency

William Mills Agency was founded in 1977 and promotes companies that sell a variety of products or services in a number of highly specialized vertical markets. The Atlanta-based agency represents companies throughout North America and Europe. For more information, please visit www.williammills.com or call Mr. Kelly Williams at (678) 781-7202.