IMN, a content-driven ecommunications company, announced that it has selected Atlanta-based William Mills Agency, the largest independent public relations firm serving the financial and transaction services sectors, as its public relations agency.

     “As we enter the regional community banking and credit union markets, it is our intention to align ourselves with the very best providers in the industry,” said David Fish, CEO of IMN.  “William Mills Agency is a proven leader in successfully establishing companies’ credibility and raising their visibility within the financial sector, making it the right firm for the job.”

     “Our agency is looking forward to bringing IMN’s proven experience in the financial services industry and online marketing to the banking and credit union industries,” said William Mills III, CEO of William Mills Agency. “We are confident that our services combined with the tremendous popularity of online banking and the growth of the Internet as an important communication channel presents a terrific opportunity to enhance IMN’s success in the financial arena.”

     IMN provides financial institutions with fully hosted, affordable ecommunication solutions that retain, engage, and educate customers.  In particular, IMN’s enewsletter programs are customized to the branding and messaging of banks and credit unions and include financial and lifestyle content that match the institutions’ products, services, and branding.

     “IMN is at the forefront of redefining how the financial services industry communicates with customers online,” said Mills. “We are pleased to work with such a forward-thinking company as it signals a time of significant new growth at our company and an increasing emphasis on the importance of quality customer communication in the financial industry.”

About IMN

     IMN is a Software as a Service (SaaS) provider specializing in content-driven ecommunications services. IMN enables companies to communicate with their customers through multimedia email and enewsletters designed to drive measurable brand impact, product visibility, leads, and sales.  IMN's solutions are deployed in a variety of markets such as financial services, automotive, franchise, direct selling, and technology.  IMN services are sold worldwide directly and through reseller organizations. Founded in 1999, and headquartered in Waltham, Massachusetts, IMN services over 3,000 accounts globally. The company’s approach to ecommunications has been embraced by financial services firms such as MetLife, Wachovia, Eaton Vance New York Life, National Life Group, and MassMutual Federal Credit Union. Additional information can be found at www.imninc.com or by calling 1-866-964-6397.

About William Mills Agency

     William Mills Agency was founded in 1977 and promotes companies that sell a variety of products or services in a number of highly specialized vertical markets. The Atlanta-based agency represents companies throughout North America and Europe. For more information, please visit www.williammills.com or call Mr. Kelly Williams at (678) 781-7202.