For better or for worse, the financial services industry has received more general media attention in the last year than perhaps any other time in its long history. Your natural instinct may be to distance your credit union from many of these stories, but if you want to promote your credit union though the general media (i.e., local and national newspapers and business publications), the current editorial environment may actually provide you with a wealth of opportunity.

     In the article, Scott Mills, president of William Mills Agency, explores real-life examples of connecting current events to media coverage. http://www.cues.org/pls/cuesp/!cues1.main?complex_id_in=3069489.3071923.3072752.12108577.page