Driven by Internet platforms and content referred to as “Web 2.0”, New Media is a developing forum for credit unions to expand exposure and recognition. According to William Mills Agency expert Kelly Williams, while New Media is a suitable supplement to marketing strategies and not a replacement, it is important for credit unions to understand the best ways to utilize New Media. XML and RSS technologies increase Web traffic and make content easily accessible. Social media, namely blogs and podcasts, are also emerging as an outlet to reach niche audiences more likely to take action.