Before I buy…I Google.  The same is true for your existing members searching for additional financial services and potential members trying to find a particular financial product.  It is also true for media that use online searches for background information, to identify financial experts to interview and fact check their articles.  Having an active and easy-to-navigate Web site is the first step, but are you sure it can be found? http://www.cumanagement.org/archive/view/id/fyi-20410prinsight