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William Mills Agency Adds Social Mobilization Pioneer, WeTheCitizens, To Client Roster |
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July 15, 2008
William Mills Agency, a leading technology and financial industry public relations provider, announced today that it has been selected as the strategic public relations agency of record for Atlanta-based WeTheCitizens™, creator of the Wildfire Social Mobilization Platform.
Founded in 2005, WeTheCitizens’ recently-launched Wildfire platform drives real-world action through online networks, helping volunteers and/or donors to collectively self-organize in support of cause-oriented organizations. WeTheCitizens’ platform leverages social networking technology to grow an organization’s base of supporters through the personal networks of existing supporters. “WeTheCitizens is unique in that it enables cause-oriented organizations to go beyond the established social networking model and effectively generate real-world action through online networking,” said Caleb Clark, founder and CEO of WeTheCitizens. “We have a proven solution that is applicable in a variety of markets and we look forward to working closely with William Mills Agency as a strategic partner to help us successfully communicate our value proposition.” “WeTheCitizens is at the forefront of redefining the role of the Internet in helping grassroots and cause-based organizations thrive and William Mills Agency is passionate about working with such forward-thinking companies,” said William Mills III, CEO of William Mills Agency. About WeTheCitizensAtlanta-based WeTheCitizens is the creator of the Wildfire Social Mobilization Platform, which drives real-world action through online networks, helping volunteers to collectively self-organize in support of cause-oriented organizations. Founded in 2005, WeTheCitizens uses its Web 2.0-based technology to connect supporters (volunteers or donors) to causes using social networking principles, mobilize them with Wildfire’s Custom Actions, and score and rank each individual’s contribution with its patent-pending Personal Impact Engine. To learn more about WeTheCitizens, call (888) 840-0007 or visit http://www.wethecitizens.com.
About William Mills AgencyWilliam Mills Agency was founded in 1977 and promotes companies that sell a variety of products or services in a number of highly specialized vertical markets. The Atlanta-based agency represents more than 70 companies throughout North America and Europe. For more information, please visit www.williammills.com. ###
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