January 29, 2008

William Mills Agency, the leading public relations agency serving the financial services industry, has been chosen by Lenders One, a national alliance of independent mortgage bankers, to lead public relations efforts and increase brand recognition in the mortgage industry.

 Established in 2000, Lenders One provides its members – mortgage bankers –a business model that offers collective buying power while helping them increase sales and decrease expenses. The St. Louis, Mo.-based company leverages its buying power to negotiate better rates from investor partners and reduce costs for business services for members.

 “Lenders One is the largest cooperative in the industry and offer many benefits to independent mortgage bankers across the country,” said Scott Stern, chief executive officer of Lenders One.  “We sought out William Mills Agency because of their extensive knowledge of our market and the media covering it.  With their help, we can increase awareness of the value we bring to companies and subsequently increase our membership.”

 The cooperative offers a variety of services to its members, including secondary marketing support, national program development, advertising and marketing assistance, training, legislative advocacy and technology.

 “Lenders One provides its member companies with revenue enhancing, cost reducing and market share expanding opportunities,” said William Mills III, chief executive officer of William Mills Agency.  “Our partnership will enable us to generate well deserved media coverage and increase demand for their services in the mortgage market.”

About Lenders One
Lenders One is a national alliance of independent mortgage bankers which was established in 2000 and is based in St. Louis, Mo. With 100 members originating $35 billion in mortgage loans annually, the Lenders One alliance ranks as the ninth largest mortgage originator in the United States. Lenders One leverages its aggregate buying power and preferred-investor relationships to negotiate better lending terms, provide premium business services at reduced costs and offer ongoing seminar training through Lenders One University. For more information about membership, contact Tim Stern 866.728.5678 or visit www.lendersone.com

About William Mills Agency
William Mills Agency is the nation's largest public relations firm serving the financial services industry. The Atlanta-based agency was founded in 1977 and promotes companies that sell virtually every product or service used by commercial banks, mortgage lenders, credit unions, insurers and securities companies.  According to the 2007 O’Dwyers’ Public Relations Firm Rankings, William Mills Agency is ranked tenth in financial/investor relations and 67th in independent firms.  The agency represents more than 70 companies throughout North America. For more information, call 678-781-7209 or visit www.williammills.com.